Business Sponsorships: KHB

1. General: The District’s mission can be advanced by revenues raised through certain commercial ventures, including commercial advertising, business sponsorships, and exclusivity contracts. The purpose of any such venture is to raise revenue for the District in a manner consistent with its mission and core values. Thus, the District reserves the right to enter into the commercial ventures of its choosing and to negotiate the terms of such ventures, including the content of any advertising appearing on District facilities, in District publications, or otherwise associated with the District. The District shall not enter into any venture in which the District determines that the product advertised, or the content of the advertising for the product, is unsuitable for a preschool12 audience, or that the product or advertising is in any way inconsistent with the District’s mission, core values, or obligations.
2. Definitions:
   • 2.1 “Business Sponsorships” and “Exclusivity Contracts” include agreements by business entities and providers of professional services in which the entity/provider pays a fee or contributes an economic benefit to the District (e.g., free or discounted goods or services to the District, its parents, students, or community members; revenue sharing with the District based upon sales volume; in-kind services; etc.) in exchange for recognition as a program, school, or District sponsor or supporter; and/or in exchange for a commitment by the District to purchase all of the specified goods or services from the entity/provider for a specified period of time; and/or in exchange for a District commitment to exclude competitors from advertising or promoting comparable goods/services to those provided by the entity/provider. Examples include contracts designating a specific beverage provider as the exclusive beverage supplier to District schools, stadiums, and offices.
   • 2.2 Commercial Advertising Agreements shall include contracts for print, web-based, video, and other messaging from business entities and providers of professional services which do not include terms regarding sponsorship, exclusive purchase, and exclusion of competitor advertising or other terms constituting a business sponsorship or exclusivity contract.
3. Permitted and Restricted Marketing Activities:
   • 3.1 Appropriate opportunities for these marketing activities include but are not limited to:
     • 3.1.1 Fixed signage and banners on District property;
     • 3.1.2 Advertising in District publications;
     • 3.1.3 Naming of District facilities or portions thereof
     • 3.1.4 Sponsorship of programs and athletic teams;
     • 3.1.5 District and regional level activities at state tournaments; and
     • 3.1.6 Advertising on District Vehicles and athletic/activities uniforms
4. Procedures:
   • 4.1 All business sponsorship and exclusive rights agreements shall be developed and controlled through the Finance Department. Building administrators shall not negotiate or execute business sponsorship or exclusive rights agreements absent written approval from the Finance Department.
   • 4.2 All vendors submitting proposals for sponsorships or exclusive rights purchasing agreements must be qualified to conduct business with the District by submitting a vendor application to the Finance Department.
   • 4.3 Legal counsel shall review sponsorship and exclusive purchase rights agreements, or shall be consulted by the Finance Department, for such agreements involving revenues in excess of $50,000 or when the proposed contract includes terms which the authorized designee does not understand.
   • 4.4 All sponsorship and exclusive rights agreements shall require Superintendent (or designee) approval.

• DSIT Review/Input. The District’s School Improvement Team or a DSIT subcommittee shall meet annually and provide recommendations to the Superintendent concerning criteria for aligning business sponsorships, commercial advertising, and exclusive rights purchasing proposals permitted under this policy with community values.

Approved: October 28, 2008

Revised:  February 4, 2014

Superintendent Policy:  KH, KHA, KHA-E, KHA-R

Legal References:  C.R.S. 22-32-110(1)(y)